A lot of self-centered corporate marketing is giving way to customer-centric ways of communicating the value of doing business. I’ve been thinking about this a lot in terms of online marketing and have been sharing these ideas through client content marketing strategy. At the same time, more companies are actively seeking expertise with a customer-centric [...]
Friday, August 26, 2011
Optimize: 5 Essential Customer Touchpoints for Online Marketers
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