Although Google is still king when it comes to search engines, you must never forget the smaller search engines, when you're trying to optimize your website or blog. One search engine you need to pay attention to the Bing. Since it began, the site has established itself and even managed to catch a lot from Google. So it makes sense to diversify and optimize your site to rank high in search results Bing as well. To do this, here are 5 simple steps to help your site rank higher.
1. Age of a domain name
The domain age plays a big role in helping your site rank highly, it's no different from any of the search engines, but Bing pays great attention to the age of the domain sites. Simply put over your domain name more attention Bing will place on it. One trick you can use if your site is new is the purchase of the old domain name.
2. Headlines are important
Bing, it seems, place a lot of attention heading tags of websites and blogs, the more so, Google is doing. Make sure you use the best keywords in title tags of all pages on your site, not just the home page.
3. Text, text and more text
Search engines love text content is what they use to crawl your site after all. Google, do not seem to mind, as much amount of text on a Web site or blog on their pages. (Obviously, the more the better) to Bing, though, the search engine seems to place higher priority on the pages that have at least 300 or more words.
4. Outgoing links
Another big difference between Google and Bing as they think of outgoing links. While Google does not hate the outgoing links, it does not seem to favor a lot of them too. The same can be said about Bing who seem to like them.
5. Backlinks more the better
When it comes to backlinks Bing seems to be "bigger is better" attitude. It seems like a lot of search engine links links pointing to your site. Of course, these links should be from relevant sites. If your site was, for example about car repairs, you would not link to a site about cats, it just makes no sense.
There are 5 easy steps that can be used to help optimize your site, blog or other online content you have to rank higher and get more traffic from Bing.
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